1. We are building a community where users can connect with others and share information. We are committed to keeping our community safe. These Community Guidelines reflect our values and define a common code of conduct. They allow our community to help maintain a safe shared space. Our priority is to offer a safe and supportive environment. We aim to cultivate an environment for authentic interactions by keeping deceptive content and accounts off our platform.
2. Our Community Guidelines apply to everyone, and to everything shared on Asha App.They provide general guidance on what is and what is not allowed on the platform. 
3. We update our Community Guidelines from time to time 
4. We will remove content including video, audio, image, and text that violates our Asha App Community Guidelines, and suspend or ban accounts involved in severe or repeated violations. Under certain circumstances, we will report the accounts to relevant legal authorities to keep our community safe.
5. You may not use the Asha App for any illegal or unauthorized purpose. International users agree to comply with all local laws regarding online conduct and acceptable content.

6. COVID-19 Guidelines:

Advertising containing implicit or explicit reference to COVID-19 is allowed in the following use cases, with the following restrictions: 

• adjustments to business practices and/or models in response to COVID-19

• support for customers and employees related to COVID-19

The restrictions apply to these use cases: 

• distasteful references to COVID-19 (or variations) are prohibited 

• content may not be sensational or likely to incite panic

• prices of products related to COVID-19 may not be inflated

• the promotion of certain products related to COVID-19 may be prohibited

We currently prohibit the advertising of facemasks and alcohol hand sanitizers. 

Please note that other products may be added to this list and enforcement can be retroactive. 

The mention of vaccines, treatments and test kits is permitted, only in the form of information from news publishers.

7. Prohibited Content: 

7.1 Illegal activities and regulated goods

We prohibit the trade, sale, promotion, and use of certain regulated goods, as well as the depiction or promotion of criminal activities. Some content may be removed if it relates to activities or goods that are illegal or regulated in the majority of the region or world, even if the activities or goods in question are legal in the jurisdiction of posting. We allow exceptions for content that provides value to the public, such as educational, scientific, artistic, and newsworthy content.

Criminal activities cover a wide spectrum of acts punishable by law, including theft, assault, human exploitation, and other harmful behavior. Because we do not want such behavior to be normalized or imitated, we remove content that promotes criminal activities.

Prohibited to post: 

• Content that promotes acts of physical harm, such as assaulting or kidnapping

• Content that risks the safety of others, including pranks like swatting

• Content that promotes human exploitation or wildlife trafficking

• Content that offers the purchase, sale, or trade of unlawfully acquired goods

• Content that provides instructions on how to conduct criminal activities

7.2 Sale or use of weapons or weapons accessories:

To protect our community, we generally do not allow the depiction, trade, or promotion of firearms, ammunition, firearm accessories, or explosive weapons. We also prohibit instructions on how to manufacture those weapons. We may give exceptions to content that displays firearms or other types of weapons in the following scenarios: in a fictional setting, as part of a museum’s collection, carried by a police officer, in a military parade, or used in a safe and controlled environment such as a shooting range.

Prohibited to post: 

• Content that displays firearms, firearm accessories, ammunition, or explosive weapons

• Content that offers, sells, trades, or solicits firearms, accessories, ammunition, explosive weapons, or instructions on how to manufacture them 

7.3 Dangerous individuals and organizations:

We do not allow dangerous individuals or organizations to use our platform to promote terrorism, crime, or other types of behavior that could cause harm. When there is a credible threat to public safety, we handle the issue by banning the account and cooperating with relevant legal authorities.

We define dangerous individuals and organizations as those that commit crimes or cause other types of severe harm. The types of groups and crimes include, but are not limited to: Hate groups, Violent extremist organizations, Homicide, Human trafficking, Organ trafficking, Arms trafficking, Drug trafficking, Kidnapping, Extortion, Blackmailing, Money laundering, Fraud, Cybercrime, etc

Prohibited to post:

• Names, symbols, logos, flags, slogans, uniforms, gestures, portraits, or other objects meant to represent dangerous individuals and/or organizations
• Content that supports dangerous individuals and/or organizations

• Exceptions: Educational, historical, satirical, artistic, and other content that can be clearly identified as counterspeech or aims to raise awareness of the harm caused by dangerous individuals and/or organizations

7.4 Drugs and controlled substances:

We do not allow content that depicts the use or trade of drugs or other controlled substances.

Prohibited to post: 

• Content that provides information on how to buy illegal or controlled substances
• Content that displays drugs, drug consumption, or encourages others to make, use, or trade drugs or other controlled substances

• Content that sells, offers, trades, or solicits drugs or other controlled substances

7.5 Violent and graphic content:

We do not allow content that is excessively shocking, especially that promotes or glorifies abject violence or suffering. When we identify a genuine risk of violence or threat to public safety, we ban the account and work with relevant legal authorities as necessary and when appropriate.

Prohibited to post:

• Content that is gratuitously shocking, sadistic, or excessively graphic, including but not limited to:
  • Depictions of dismembered, mutilated, charred, or burned human remains

• • Depictions of violent or accidental deaths involving real people

• • Depictions of gore in which an open wound or injury is the core focus

• • Depictions of  physical violence
  • Exceptions: Staged or professional fighting, traditional martial arts, or fighting in a fictional setting

7.5 Violent and graphic content on Animals:

Prohibited to post:

• Content that is gratuitously shocking, sadistic, or excessively graphic, including but not limited to:
  • Depictions of dismembered, mutilated, charred, or burned animal remains

• • Depictions of the slaughter of real animals

• • Depictions of animal cruelty

7.6 Suicide:

We remove content that displays suicide, suicidal tendencies, or content that might encourage participation in similar actions. This includes attempted suicide or content featuring a person committing or intending to commit acts that are likely to lead to self-inflicted death. We prohibit any form of content that praises, glorifies, or promotes suicide, or instructs others on how to commit suicide.

Prohibited to post:

• Content that praises, promotes, or glorifies suicide
• Content that provides instructions on how to commit suicide

• Exceptions: Content that provides support, resources, or coping mechanisms for those going through suicidal ideation

7.7 Self-harm:

We remove content that encourages or may encourage acts that are likely to lead to physical self-inflicted injury. 

Prohibited to post:

• Content that provides instructions on how to commit self-harm
• Content that shows self-inflicted wounds

• Content that supports dangerous behavior to lose weight

• Exceptions: Content that provides support, resources for those suffering from eating disorders or participating in self-harm

7.8 Dangerous acts:

We do not allow content that encourages, promotes, or glorifies such behavior, including amateur stunts or dangerous challenges.

Prohibited to post:

• Content that shows the inappropriate use of dangerous tools

• Content that depicts drinking liquids or eating substances not meant for consumption 

• Dangerous challenges that might lead to injury

7.6 Frauds and scams:

We remove content that deliberately deceives people in order to gain an unlawful financial advantage.

Prohibited to post:

• Content that promotes phishing

• Content that promotes pyramid schemes

• Content that promotes fixed betting, get-rich-quick schemes, or any other types of scams

7.7 Hate speech:

We do not allow content that includes hate speech, and we remove it from our platform. We also suspend or ban accounts that have multiple hate speech violations. 

We define hate speech as content that does or intends to attack, threaten, incite violence against, or dehumanize an individual or a group of individuals on the basis of protected attributes. We also do not allow content that verbally or physically threatens violence or depicts harm to an individual or a group based on any of the following protected attributes: Sex, Gender, Gender identity, Sexual orientation, Race, Ethnicity, National origin, Religion, Caste, Disease or disability, Immigration status, etc

Prohibited to post:

• Content that dehumanizes or incites violence or hatred against individuals or groups, 

7.8 Slurs:

Slurs are derogatory terms that are intended to disparage an ethnicity, race, or any other protected attributes listed above. They are not tolerated on our platform. However, we are aware of the fact that slurs can be used self-referentially or have been reappropriated, and we may give exceptions when slurs are used in a song or in other instances of a self-referential satirical context and/or reappropriation. 

Prohibited to post: 

• Content that invokes non-consensual slurs

7.9 Hateful ideology:

Hateful ideologies are incompatible with the inclusive and supportive community that our platform provides. We remove content that promotes hateful ideologies. 

Prohibited to post: 

• Content that promotes any hateful ideologies by talking positively about or displaying logos, symbols, flags, slogans, uniforms, salutes, gestures, portraits, illustrations, or names of individuals related to these ideologies 

• Content that denies well-documented and violent events have taken place

• Music or lyrics that promote hateful ideologies 

7.10 Harassment, bullying and Abusive behavior:

We do not tolerate abusive content or behavior on our platform. We remove all expressions of abuse, including but not limited to violent threats, sexual harassment, disparaging statements regarding appearance, intellect, personality traits, and hygiene.

Prohibited to post:

• Content that threatens an individual with violence
• Content that incites violence or coordinated harassment

• Content that wishes death, serious disease, physical, or other harm on an individual

• Content that sexually harasses a user by disparaging their sexual activities or attempting to make unwanted sexual contact

• Content that disparages a private individual on the basis of attributes such as intellect, appearance, personality traits, or hygiene

• Content that praises violent tragedies and disparages their victims

• Content that uses the duet, react, or effects features of Asha App to create abusive content targeting other users

7.11 Infringement of privacy:

Revealing or threatening to reveal personally identifiable information is not allowed on Asha App.

Prohibited to post: 

• Threats to reveal sexual imagery or non-consensual intimate imagery

• Content that reveals or threatens to reveal personally identifiable information, including but not limited to residential address, private email address, private phone number, bank statement, social security number, or passport number

7.12 Nudity, pornography and sexual activities:

We do not allow nudity or sexually explicit content on Asha App, including animated content of this nature. 

Prohibited to post : 

• Content that depicts, commits, or incites non-consensual sexual acts

• Content that commits, promotes, or glorifies sexual solicitation or sexual objectification

• Content that depicts any sexual activities 
• Content that shows human genitalia, female nipples, or buttocks

• Content that depicts sexual arousal

• Content that depicts a sexual fetish 

7.13 Minor safety:

We are deeply committed to child safety and have zero tolerance for predatory or grooming behavior toward minors. We do not allow content that depicts or disseminates child abuse, child nudity, or sexual exploitation of children in both digital and real world format, and we report such content to relevant legal authorities. We also do not allow content depicting minors engaged in delinquent behavior. 

Users must meet minimum age requirements to use Asha App (as stipulated in our Terms of Services). When underage account holders are identified, we remove their accounts from our platform and may direct them to a more appropriate app experience, if available in their region.

Nudity includes content that shows visible private parts. Sexual exploitation is any actual or attempted abuse of a position of vulnerability, power, or trust for sexual purposes, including but not limited to profiting monetarily, socially, or politically from the sexual exploitation of another.

Prohibited to post: 

• Content that depicts sexual exploitation of minors
• Content that shows the private parts of minors

• Content that depicts any sexual activities involving minors

• Content that depicts sexual arousal involving minors

• Content that depicts a sexual fetish involving minors

• Content that depicts minors consuming, possessing, or suspected of consuming alcoholic beverages, drugs, or tobacco

• Content that depicts physical or psychological abuse involving minors

• Content that encourages, instructs, or justifies grooming behavior (an adult building an emotional relationship with a minor to gain their trust for the purposes of sexual abuse, sexual exploitation, or sexual trafficking.)

• Content that engages a minor in a sexually explicit conversation

• Content that incentivizes or blackmails a child to transmit sexually explicit material

• Content that depicts erotic dances involving minors

• Content that contains sexual or erotic language involving minors

7.14 Integrity and authenticity:

We do not allow content that is intended to deceive or mislead any of our community members endangers our trust-based community on our platform. This includes activities such as spamming, impersonation, and disinformation campaigns.

We also prohibit Spams and any attempts to manipulate platform mechanisms to increase interaction metrics. 

Prohibited to:

• Share instructions on how to artificially increase views, likes, followers, shares, or comments
• Promote artificial traffic generation services

• Attempt to or engage in selling or buying views, likes, followers, shares, or comments

• Operate multiple Asha App accounts under false or fraudulent pretenses, including coordinated attempts to manufacture inauthentic activity, distribute commercial spam, or otherwise coordinate a scaled violation of Asha App policies

7.15 Impersonation:

We do not allow users to impersonate other individuals or organizations in order to deceive the public. When we confirm reports of impersonation, we remove the violating accounts. 

Prohibited to post: 

• As another person or organization by using someone else’s name, biographical details, or profile picture in a misleading manner

7.16 Misleading information:

We do not permit misinformation that could cause harm to our community or the larger public. We remove misinformation that could cause harm to an individual’s health or wider public safety. We also remove content distributed by disinformation campaigns. 

Prohibited to post:

• Misinformation meant to incite fear, hate, or prejudice

• Misinformation that may cause harm to an individual’s health, such as misleading information about medical treatments
• Phishing attempts, Hoaxes, or manipulated content meant to cause harm

• Content that misleads community members about elections or other civic processes 

7.17 Intellectual property:

We do not allow users to publish or distribute content that infringes someone else’s intellectual property rights.

Prohibited to post:

• Content that violates or infringes someone else’s copyrights, trademarks, or other intellectual property rights

7.18 Threats to platform security

In addition to the content and behavior outlined above, our policies prohibit activities that undermine the Asha App service:

• Do not hack the Asha App website, app, or associated networks, or bypass its measures to restrict users’ access

• Do not distribute files that contain viruses, Trojan horses, worms, logic bombs, or other materials that are malicious or harmful

• Do not modify, adapt, translate, reverse engineer, disassemble, decompile, or create any derivative products based on Asha App, including any files, tables or documentation, nor attempt to regenerate any source code, algorithms, methods, or techniques embodied in Asha App

• Do not use automated scripts to collect information from Asha App

7.19 Prohibited Business Practices

Asha App prohibits the promotion of unacceptable business practices globally.

Examples of unacceptable business practices include:

• Potentially deceptive, misleading, or harmful business propositions.
• Making misleading, false, or unsubstantiated claims during the promotion of a product or service.
• Promoting misleading information or omitting vital information on pricing, payment terms, or expenses the user will incur.
• Promoting offers or deals that are not available or easily located on the landing page.

Review our guidelines and make sure you understand the requirements for you,  your brand and business. You are responsible for all your promoted content on Asha App. This includes complying with applicable laws and regulations regarding advertisements.

Thank you for being a part of our Asha community and working with us to maintain a safe space for all users. If you come across content or accounts that you believe may violate our Community Guidelines, please let us know so we can review and take appropriate action.

Last Updated, May 2020